Over the weekend I attended the Design Your Own Brand Conference (DYOB) hosted by the CEO/Founder of DesignHer Label, Dr. Shante’ Bishop.  The conference was amazing and it was unlike anything that I have ever attended.  In addition to a wealth of knowledge, the attendees were given makeovers, and walked away with professional headshots.  Also, Dr. Bishop was so generous with giving us with real, tangible information on how to build our brand.  There was definitely no fluff at all!

It is impossible to capture all of the lessons over the course of two days, but I wanted to capture the top 5 lessons that resonated with me.


  1. While you are stepping back, someone from “Team Ratchet” is stepping forward and embracing the shine.  If you think about the images that we see on the television and in the media, you will notice that women, especially women of color, are portrayed in a negative manner.  The proliferation of Housewives, Exes, and Girlfriends shows give “Team Ratchet” a platform to step out and show out in a negative fashion.  If you believe the media, then it is hard to even fathom that there are strong, amazing, and phenomenal women who are doing great things in the community.  Why is that?  It’s because we aren’t stepping up and owning our greatness.  We are so busy questioning our worth and credibility that we convince ourselves that we are worthy enough to be phenomenal and to do great things.  Essentially, we shrink from our obligation to be heard.  When that happens we allow our light to be suppressed by someone from “Team Ratchet.”  It’s not their fault that they are winning.  It’s our fault for not owning our greatness and having the courage to play bigger and bolder in life.  We have to do better.
  2. Be consistent in your branding.  Everyone can spot someone who is fake and inauthentic.  People want to connect with real and authentic people.  This doesn’t just apply to business, but it also applies to life.  You must behave consistently.  This means that you should be the same person in public that you are in private.  What is done in the dark always comes to light, so if you are a different person in your private life, then eventually the public will learn about this disconnect.
  3. Watch what you think about, because what you think about expands.  How often to we think about the stuff that we don’t want and then we continue to get more of it?  Our subconscious mind cannot differentiate between whether or not we actually want what we think about.  Therefore, if the stuff that we don’t want dominates our thoughts, our mind attracts more of that to us.  If you want to change what you attract in life, you must change your thoughts to reflect the things that you actually want in life.
  4. Vision is what will sustain you.  Life is a journey full of twists and turns.  However, if you have a strong vision for where you want to go, you will be able to work through the ups and the downs of life.  This message is definitely applicable to finances, because if you want to become financially free then you must make some lifestyle changes.  Understanding why you are changing, and by visualizing being financially free, will be what sustains you through the challenges.  If you don’t have vision, then you will perish.
  5. Love the journey.  Life is not a destination.  It is a journey.  There are so many lessons along the way that you will miss if you don’t take the time to enjoy the journey.  I think about it this way.  If you are going to make a cross country drive, would you rather speed through the states to get to the West Coast or would you rather search out the landmarks and the beauty in between, and enjoy it?  Life is the same way.  Ask yourself if you want to speed through life or would you rather stop and enjoy the things that happen along the way.
Group Picture at DYOB2014

Group Picture at DYOB2014

There is so much more that I could share with you.  Honestly, these lessons only capture 3 of my 22 pages of notes.  This conference was absolutely amazing and it was hard to even capture what I learned.  I highly recommend that you attend next year.

How will you leverage these points?  What did you learn?  What will you do differently?  Be sure to let me know in the comments!

Aisha Taylor is a #1 Amazon Best Selling Author of the book “5+5 FNPhenomenal Ways to Save $100 This Week Without Killing Your Lifestyle”, and the Founder of FNPhenomenal (Frugal –n- Phenomenal). FNPhenomenal helps women to break the vicious cycle of making money, but not keeping it.  FNPhenomenal provides education about money management, empowers women to take control of their lives, develop a healthier relationship with money, and pursue being phenomenal. 

Visit Aisha online at www.FNPhenomenal.com

Follow Aisha on Instagram/Twitter: @FNPhenomenal

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